Progeny Marketing's VALUE-ADDED CHECKING PACKAGE INCREASES PROFITS, MEMBERSHIP

Progeny Marketing Innovations's Credit Union Division Helps Tinker Federal Credit Union Turn Vanilla into Sweet Success

NASHVILLE, Tenn. (February 16, 2001) - Progeny Marketing Innovations's value-added checking solutions have helped turn Oklahoma-based Tinker Federal Credit Union's "vanilla" checking package into sweet success.

With a goal of selling 10,000 Advantage Checking accounts in 12 months, Tinker launched FISI's most popular checking program in October 2000 and has already sold 8,000 accounts.

"This program has far exceeded our expectations for profitability and new membership," said Kitty Casey, vice president of operations at Tinker. "We had reached a saturation point in checking account sales, but FISI's credit union division helped us tailor our offerings to make them more appealing to both current and new members."

FISI's value-added strategy helps credit unions move from break-even checking packages to uniquely beneficial, profit-building, relationship-oriented ones. FISI assists with researching local competitors, assessing the value members will place on certain benefits, and creating packages tailored exclusively for individual credit unions.

"Tinker developed a very member-tailored program, which is probably the greatest reason for its success," said Bob Vedder, senior vice president of Progeny Marketing's credit union division. "In fact, most of the subscribers to Tinker's new package are existing members who did not pay for supplemental offerings before, but see the value in paying a monthly service fee for these valuable benefits."

Tinker's original checking package cost $3 per month. The new Advantage Checking account costs $6 per month, allowing Tinker to offer more substantial benefits to members and still be profitable. Tinker has experienced a low closure rate among these new accounts, and the four best sellers among its benefits are the $10,000 of AD&D insurance, free checks, the child protection service and the purchase protection service.

Based in Nashville, Tenn., Progeny Marketing Innovations provides thousands of financial institutions across the nation with relationship banking, e-commerce, insurance and small business strategies that strengthen customer relationships and increase loyalty, profitability and customer satisfaction. For 30 years, financial institutions have used Progeny Marketing's relationship banking strategies to profitably acquire, retain and enhance customer relationships. For more information, please visit the company at www.Progeny Marketing Innovations.com. Progeny Marketing Innovations is a subsidiary of Cendant Corporation, a global leader in business and consumer services.