FAST FACTS

  • Progeny Marketing Innovations generated revenues of more than $500 million in 2001.
  • Approximately one-third (34%) of the nation's financial institutions participate in Progeny Marketing Innovations programs.
  • Progeny Marketing Innovations has approximately 9,000 relationship banking programs implemented in financial institutions across the United States. Nearly half of the nation's banks are currently using a Progeny Marketing Innovations program.*
  • Progeny Marketing Innovations currently provides services to 70% of the nation's largest banks.**
  • Progeny Marketing's relationship banking strategies and Customer Appreciation Program (an insurance program) are endorsed exclusively by the American Bankers Association. These programs were among the first ever endorsed by the national industry association.
  • Progeny Marketing Innovations is the second largest seller of accident insurance products and services, and one of the largest direct mail organizations in the United States. Approximately 40 million Americans are insured through one of Progeny Marketing's accident insurance products
  • Progeny Marketing Innovations logged more than 300,000 telemarketing hours in 2001, ranking it as one of the top five insurance telemarketers in the United States.
  • Progeny Marketing Innovations mailed more than 150 million pieces to consumers in 2001.

  • Progeny Marketing Innovations touches approximately 180 million American consumers each year through direct mail and relationship checking programs. This is equivalent to approximately 63% of the total U.S. population.***

    * Based on 2001 FDIC and NCUA reports, there are approximately 9,277 banking institutions and 10,145 credit unions.

    ** According to the ABA Top 50 Banks by Assets.

    ***The U.S. Census Bureau (http://www.census.gov/population/www/) estimates there are 105 million US households. FISI estimate based on all company mailings including LTPC direct mail, insurance services direct mail and live check mailings, as well as the total number of package program numbers.